What question is, what purpose is there to getting products or services and promoting them online or offline?
Being a business owner myself I can say I think I know. I think in the feeling of independence. Independence means that you can do with your time, what you want, when you want. You don't have someone telling you how you have to spend your time. You don't have someone telling you what you have to do that day or what you have to do in your business. You don’t have someone putting restrictions on you. You have the freedom to create the life you envision, the life you desire.
If you wake up and you want to spend time with your family or kids that day, you can do that. If you wake up and you feel like doing a promotion, creating a new product or creating a website, you can do that.
Ultimately, you're painting the picture of your own life. No one else is painting the picture of your life. You're the one driving the car. You're in the driver’s seat. You're not the passenger being taken where someone wants you to go or taking you where they want. When you're in the drivers seat you get to see life the way you want to see it. That's why were in this business and that’s what being independent is all about.
What are the obstacles to having independence?
Barrier #1: In today's market, it's not the strongest business owner, nor the most intelligent owner, but the ones most responsive to change that survive.
So the barrier #1 is not having the ability to change. If you don't stay up on what's happening, if you don’t stay up on resources, if you don't alter or adapt to what's going on then you may not survive.
No survival equals no independence.
Barrier #2: The second barrier to having your independence is becoming an employee of your own business.
You have your own business so you can have independence and enjoy it. But if you don't understand how to do some of the autopilot procedures, how to create systems, how to have checklists and so forth, then you can end up being the employee of your own business and almost a prisoner of your business, which then severely limits your independence.
Barrier #3 to having independence is that most people are too busy earning a living to make any money.
A number of years ago, a very famous direct mail marketer named Joe Carvo wrote an ad called "The lazy mans way to riches". And the premise of the ad was simply that most people are too busy earning a living to make any money. There's a lot of truth in that. You can be so busy paying your bills, so busy doing the day to day tasks that you never create promotions, create products and never do the other things that are required to become independent.
Having said all of these things, how can you make sure that you have independence in your business?
Step One: Borrow other people's brains.
US President Woodrow Wilson said "I not only use all the brains that I have, but all that I can borrow".
In today's fast moving info age, your brain can't find, acquire, sort, sift, analyze and process all the data that's available to you. A person, a smart business owner will take advantage of the other brains out there that do a great deal of this on their behalf. They let others sort through the complexity and boil things down to a game plan for them.
Step Two: Make it a priority to get timely monthly information that allows you to adapt to what's going on, the changes and so forth.
Again it isn't the smartest or strongest that survive. It’s the business that adapts to change and the business owner that adapts. To do this you need competitive intelligence and timely information on a monthly basis.
Step Three: Prioritize learning.
A business and social visionary, Alvin Coffler said "The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn"
What you knew last year or last month may not be reality today because one thing that is constant in today's world is change. That means a person has to put a priority on learning. It can't be something you want to do and get around to. It can't be something that's nice to do but isn't necessary or essential. It can't be something you wish you had time for. Because it is an element, if not the key element, that causes businesses in today’s world to survive.
In conclusion, if it would benefit you to have a monthly information resource that provides the data, tools and information that supports your adapting, then it may be a benefit to you to become a member of Milcers.
Get more information here: http://www.milcers.com/info.html
CEO - Higher Response Marketing, Inc.